Hydroxypropyl methyl cellulose is a kind of white or slightly yellowish powder, which is odorless, tasteless and nontoxic. It can be dissolved in the solvent mixed with cold water and organic matter to form a transparent viscous solution. Water solution has surface activity, high transparency, strong stability, and is not affected by pH. It has thickening and anti freezing effect in shampoo and shower gel, and has water retention and good film forming property for hair and skin. With the rapid rise of basic raw materials, cellulose (antifreeze thickener) used in shampoo and shower gel can greatly reduce the cost and achieve the desired effect.

In the application of cosmetics, it is mainly used for thickening, foaming, stable emulsification, dispersion, adhesion, film-forming and water retention performance improvement of cosmetics, high viscosity products as thickening, low viscosity products mainly used for suspension dispersion and film-forming.

Application of HPMC:

Shampoo, liquid soap, cleansing cream lotion, cream gel gel toner, hair conditioner, styling products, toothpaste, slobber, toy bubble water.

Characteristics of HPMC:
1. Low irritation

2. Wide pH stability can be guaranteed in the range of pH 3-11

3. Strengthen the conditioning ability

4. Increase foam, stabilize foam, improve skin feeling

5. Effectively improve the liquidity of the system